S.F. Women’s S/S 07 – ERIN MAHONEY
Designer Erin Mahoney opened her collection with a series of evening gowns. The overall look were 70’s disco era gowns meet 40’s starlets’ silhouettes. While I loved the curvaceous silhouette, the 70’s style of synching of the fabric was to fashion backwards. Where Mahoney really shined with the opening section was the addition of her prints. Erin slowly added these prints giving some flare and a shower of color in her collection. Some of the strongest print looks in the opening section she used her Pucci style prints. Paisley and modern prints filled with layers and layers of color. One of the strongest looks in the collection is the brown/pink/green paisley print dress with ¾ length sleeves. Mahoney used these prints on handful of pieces from blouses to dresses.
In the second section Mahoney continued her use of prints but she changed the style of her prints. Adding more floral and some modern style prints. One of the standout prints in this section was a mum print that is very similar to the mum prints Yves Saint Laurent used for over 30 years. A personal favorite and I was delighted to see Mahoney playing off the original. She used the print on a ¾ length halter dress. Another strong look was another Pucci style print of psychedelic floral pattern in a yellow/orange/pink color palette. The print used on a two-piece gown, a synched fabric bodice and floor-length skirt with a cowl bustle in the back.
While Mahoney’s use of prints was a shinning moment in the collection. She also dabbled with several repeat trends from last season. From brocade fabrics and balloon shapes. Mahoney was able to explore with this collection and made sure she had everything covered. She showed a hat or headpiece with almost every look, the pairing choices were perfect. In the close of the collection Mahoney showed several strong evening gowns looks. One of the standout looks in this section was a floor-length black satin and lace gown. The skirt of the gown is a black silk lace over a black duchesse satin with a bustle in the back. The top of the gown is a black silk lace shell with a mandarin collar over a corset of black duchess satin. A devastating look, and when it moved it was floating down the runway.
With so many strong prints in the collection, the must have piece from the collection is one of Mahoney’s gown from close of the collection. A black floor-length silk taffeta strapless gown with a short train in the back. The gown is covered with several embroidered pink flowers. The flowers are done with a terry-cloth embroidery method, giving the flowers some depth and texture. Another must have piece from the collection is the sky blue chiffon halter-top dress with a red floral print. The dress is ¾ length and the hem of the skirt is finished with a bias cut which adds more movement. Erin Mahoney’s strive for a couture quality in this collection is certainly evident. While her evening gowns well constructed and dramatic, the key to her collection is her use of color in striking prints and creating wearable yet visually pleasing looks for spring. Bravo Madam Mahoney!
View the complete collection at wireimage.com
[images viaWireimage.com]







































































